Director of Engineering for a DTC eCommerce Vitamin & Supplement Brand - 100% Remote / Full-Time

About the Role:

At Alfa Wave Agency, we specialize in connecting top talent with companies that are shaping the future of eCommerce and digital innovation. Our client, a rapidly growing direct-to-consumer online supplement brand, is on a mission to help people take control of their health through high-quality, science-backed products. From collagen powders to vitamins and immunity-boosting greens, they prioritize natural, holistic ingredients to support optimal well-being. Due to rapid growth, they are seeking a Director of Engineering to unify and optimize their technology operations under one thriving department. The ideal candidate has experience leading tech teams within the digital marketing or eCommerce space.

As the Director of Engineering, you will play a critical role in driving the company's technical vision, optimizing digital infrastructure, and leading a high-performing team. This is a strategic, hands-on leadership position where you will oversee eCommerce development, digital marketing technology, and data-driven innovations to enhance customer experience and business performance. If you have a proven track record of spearheading technology teams in the eCommerce or digital marketing space, this is an exciting opportunity to make a meaningful impact. Please read on for details!

Key Responsibilities:

Unify the company’s technology stack, integrating Shopify, CDPs, ERP systems, and marketing technology into a cohesive strategy that supports business growth.
Assess current technical challenges and establish priorities to drive innovation and efficiency across eCommerce, performance marketing, and customer tracking.
Build and scale an engineering team while overseeing additional recruitment for future growth.
Optimize and refine legacy systems to simplify, automate, and improve overall business operations—with a focus on data activation, tracking, and marketing optimization.
Lead migration efforts from Instapages to Builder.io, implementing a modern, headless React-based CMS to improve website performance and conversion.
Oversee the integration of ERP solutions to enhance order management, fulfillment, and cross-department efficiency.
Leverage customer data platforms (CDPs) like Rudderstack, Klaviyo, and Attentive to create unified customer profiles that drive retention and acquisition strategies.
Implement data governance, event tracking, and analytics best practices to support data- driven decision-making across the organization.
Introduce AI-driven insights and automation tools to enhance marketing efficiency and personalization efforts.
Partner with executive leadership to ensure technical initiatives are aligned with business objectives and revenue growth goals.

Qualifications:

Proven experience as a Director of Engineering, CTO, or senior technical leader within a fast-growing eCommerce or DTC brand.
Expertise in Shopify development, performance marketing technology, ERP solutions, and customer data platforms (CDPs).
Hands-on experience with web development, JavaScript frameworks (React, Node.js), SQL, AWS, and API integrations.
Deep understanding of data engineering, tracking, and analytics, including experience with event tracking tools like Rudderstack.
Experience leading cross-functional teams, bridging the gap between engineering, marketing, customer experience, and operations.
Strong business acumen with the ability to align technology strategy with key business outcomes.
Familiarity with generative AI applications and their potential for driving marketing and customer insights is a plus.
This role is ideal for a strategic yet hands-on leader who thrives in high-growth environments and is excited to scale technology for a leading health & wellness brand. Please don’t hesitate to apply with your resume today!

Compensation & Benefits:

Competitive Annual Base Salary ($180,000 - $250,000 DOE)
Discretionary Annual Bonus
Comprehensive Medical, Dental, Vision and more!
401(k) with company match
Monthly Supplement Allowance to support well-being
100% Remote Teams with flexible environment
Generous PTO Policy
Annual Wellness Retreats to unique locations

This role is ideal for a strategic yet hands-on leader who thrives in high-growth environments and is excited to scale technology for a leading health & wellness brand. Please don’t hesitate to apply with your resume today!

Alfa Wave Agency

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