Company: Nikah Forever
Department: Sales Operations
Location: Okhla, New Delhi
Employment Type: Full-Time
About Nikah Forever
Nikah Forever is India’s leading Community Matrimony platform, dedicated to making marriages simple and accessible. With over 70,000+ successful matches and a community of more than 4 million members, we leverage technology, data, and AI-driven solutions to help individuals find compatible life partners. As we continue to scale, we are looking for talented professionals who can turn data into meaningful business insights and drive operational excellence.
Role Overview
We are seeking a highly analytical, detail-oriented, and data-driven Business Analyst to support business growth through advanced reporting, sales analytics, CRM insights, process optimization, and automation initiatives.
The ideal candidate will work closely with Sales, Operations, Management, and Technology teams to analyze performance metrics, identify trends, build dashboards, automate reporting processes, and provide actionable recommendations that improve revenue, productivity, and decision-making.
This role is ideal for individuals who enjoy working with data, solving business problems, and transforming complex information into clear insights that drive measurable results.
Key Responsibilities
Business Intelligence & Data Analysis
- Extract, clean, validate, and analyze data from Zoho CRM, databases, and spreadsheets.
- Analyze sales performance, customer behavior, lead quality, conversion funnels, and revenue trends.
- Identify growth opportunities, operational bottlenecks, and performance gaps through data-driven analysis.
- Conduct segmentation, ranking, rating, and performance evaluation analyses using business metrics.
- Generate actionable insights and recommendations to support strategic decision-making.
Reporting & Dashboard Development
- Design, develop, and maintain daily, weekly, and monthly performance reports.
- Build interactive dashboards and visual reports for management and stakeholders.
- Track key business metrics including revenue, conversions, productivity, retention, and sales performance.
- Develop scorecards, KPI trackers, incentive calculations, and performance monitoring systems.
Data Management & Automation
- Work with MySQL databases to extract, manipulate, and analyze data using SQL queries.
- Utilize Python for data cleaning, reporting, automation, and process optimization.
- Automate repetitive reporting and operational workflows using formulas, scripts, and data tools.
- Ensure data accuracy, consistency, and integrity across CRM, databases, and reporting platforms.
Stakeholder Collaboration
- Present findings, trends, and recommendations to management in a clear and business-friendly manner.
- Collaborate with cross-functional teams to improve reporting structures and business processes.
- Support leadership with ad-hoc analysis and business performance reviews.
Required Skills
- Strong experience with Zoho CRM reporting and data extraction.
- Advanced proficiency in Microsoft Excel and Google Sheets.
- Expertise in Pivot Tables, XLOOKUP, VLOOKUP, INDEX-MATCH, Power Query, Advanced Formulas, Dashboards, and Conditional Formatting.
- Strong knowledge of MySQL and SQL querying.
- Proficiency in Python for data analysis, automation, and reporting.
- Experience in dashboard creation and data visualization.
- Strong understanding of sales, revenue, conversion, productivity, and performance metrics.
- Excellent analytical, logical reasoning, and problem-solving skills.
Preferred Qualifications
- Bachelor's degree in Computer Science, Data Science, Statistics, Mathematics, Business Analytics, Engineering, or a related field.
- 1–3 years of experience in Business Analysis, MIS, Sales Operations, Business Intelligence, or Data Analytics.
- Experience working with CRM-driven reporting and sales analytics.
- Knowledge of Power BI or Tableau will be an added advantage.
What Defines Success in This Role
- Delivering accurate, timely, and actionable business insights.
- Building reliable reporting systems and performance dashboards.
- Identifying opportunities that contribute to revenue growth and operational efficiency.
- Automating repetitive processes to improve productivity.
- Maintaining high standards of data quality and reporting accuracy.
- Supporting business decisions through analytical thinking and strategic recommendations.
Soft Skills
- Strong communication and presentation abilities.
- Ability to explain complex data in a simple and meaningful manner.
- Strong attention to detail and accuracy.
- Ability to work independently and manage multiple priorities.
- Proactive mindset focused on continuous improvement and business growth.
Why Join Nikah Forever?
- Opportunity to work on high-impact business and sales analytics projects.
- Exposure to large-scale CRM and performance data.
- Collaborative and growth-oriented work environment.
- Direct interaction with leadership and decision-makers.
- Career growth opportunities in Business Analytics, Business Intelligence, and Strategy.
